The Spate Blog: Fresh Takes on Consumer Trends

Discover how TikTok video signals power trend research and forecasting. Learn why analytics tools tracking viral content are critical for brands in 2026.

Discover untapped market opportunities with whitespace analysis. Learn data-driven strategies to identify consumer trends and gaps in crowded markets.

Decode consumer intent from search queries. Learn how search behavior reveals buyer needs, predicts trends, & improves marketing with intent analysis.

Discover how predictive analytics drives CPG product innovation. Learn data-driven strategies to forecast trends and launch winning products.

Learn how to conduct competitive analysis for beauty brands. Discover strategies to identify competitors, analyze trends and find market gaps.

African net sponges, beloved for affordable exfoliation, and shower filters, valued for removing skin- and hair-damaging chemicals, are emerging as the standout growth trends in bath products.

At-home skincare devices are booming, with red light masks and high frequency wands leading rapid growth as consumers chase pro-level results at home.

Cold foam is more than a café fad. With consumer interest up 73% YoY and TikTok fueling over 100% growth, this frothy, customizable topping is moving from coffee shops to grocery shelves.

Explore 2025’s top flavor trends. From ube and pistachio to hot honey and guava, Spate’s latest data reveals how TikTok and Google are shaping the future of food and beverage innovation

Functional beverages aren’t just quenching thirst; they’re redefining what consumers drink and why. From energy drinks infused with adaptogens to probiotic sodas making gut health mainstream, shoppers are demanding more from their beverages than ever before.

Peel-off lip stains are taking over TikTok with millions of views. Discover why this smudge-proof lip trend is redefining beauty routines and what it means for the future of makeup.

From the warrior cut to low-tension styles, Spate uncovers the fastest-rising hairstyles shaping identity, health, and culture across TikTok and beyond.

Back-to-School 2025 reveals how families are balancing budgets, wellness, and nostalgia, with TikTok trends reshaping snacks, shopping, and everyday routines.