Accurate Consumer Trend Forecasting with AI-Powered Insights

By analyzing billions of signals across Google Search, TikTok, and Instagram, Spate’s proprietary AI models forecast how trends will behave over the next 12 months — with a proven accuracy rate of 72%.

Weekly Refreshes

Multiple Data Sources

Customizable Metrics

Actionable Insights

Get Timely Insights into Consumer Behavior Online

Tailored insights and tools for different roles across your organization.

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Early vs Late Stage Detection

Identify trends at their earliest stages before they go mainstream, giving your brand the competitive edge to capitalize on emerging opportunities.

Critical Related Topics

Explore ingredient trends, consumer concerns, and other drivers shaping shifts in behavior across categories.

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Platform-Specific Metrics

Analyze trend behaviors unique to TikTok, Google, and Instagram — from TikTok Shop views and engagement rates to branded search volumes — to understand platform-specific consumer engagement.

Intuitive Visualization

Access trend data through customizable watchlists and interactive charts that make complex insights clear and actionable.

Confidence Scoring

Spate provides a transparent confidence score with each prediction, enabling teams to prioritize and plan with clarity.

Global Perspective

Spate tracks what’s trending across six markets — the US, UK, France, South Korea, Japan, and Global — providing both a local and worldwide view of consumer behavior.

Stay Ahead of What Consumers Want

The Spate Dashboard helps brands spot what’s next — before it hits the shelves. From early signals to long-term shifts, Spate uncovers insights that enable organizations to anticipate change, move quickly, and make confident, data-driven decisions.

How it Works

Spate’s data is aggregated and anonymized, ensuring a clear and unbiased snapshot of consumer interest across the beauty, personal care, wellness, and food & beverage industries — both now and in the future.

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Trusted Partners in Trendspotting

Spate answers the consumer goods industry’s biggest questions:

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What’s the next big trend?

Spate analyzes 900 billion Google search signals and 200 million TikTok and Instagram posts to reveal both macro and micro shifts.

Who’s owning the space?

Benchmark category and product-level competition, comparing consumer interest across mass, prestige, luxury, DTC, and everything in between.

What’s the most effective positioning?

Contextual data — including ingredients, claims, and concerns — helps brands align messaging on-pack, online, and in campaigns with what consumers care about most.