Trend Drivers That Reveal What’s Fueling Consumer Demand
Spate identifies macro and micro shifts in consumer preferences, sentiment, and behavior by analyzing billions of signals across Google Search, TikTok, and Instagram. With a clear view into the forces driving growth — or signaling decline — Spate helps brands, retailers, and investors anticipate what’s next.
Trend Spotting & Understanding Trend Momentum
Spate’s trend growth driver capabilities uncover the why behind consumer shifts, enabling teams to act with confidence and precision.
Trend Growth & Decline Indicators
Detect early signs of rising or fading consumer interest across trends of every size — from emerging niches to category-shaping movements.
Ingredient Discovery
Highlight ingredients gaining attention across beauty, personal care, wellness, and food & beverage to inform innovation and product development.
Category & Lifestyle Shifts
Track themes driving consumer preferences, such as health-conscious supplement choices, functional beverages like mushroom coffee, nostalgia-driven foods, and evolving beauty rituals centered on ingredients and benefits.
Consumer Motivation Insights
Uncover the benefits, concerns, and values driving consumer interest in specific trends, helping brands align messaging, product development, and positioning with what matters most.
Broad Market Landscape
Identify macro trends, whitespace opportunities, and emerging product formats across industries — from beauty and wellness to food & beverage — to ensure strategies align with evolving consumer interests.
Brand Discovery for Retailers & Investors
Spot emerging brands fueling trend momentum — unlocking portfolio expansion for retailers and surfacing investment opportunities.
Stay Ahead of Shifts in Consumer Behavior
The Spate Dashboard surfaces the drivers that shape consumer demand across industries. From rising product formats to shifting dietary choices and beauty ingredients, Spate reveals the building blocks of tomorrow’s market leaders.
How Spate Works
Spate’s data is aggregated and anonymized, ensuring a clear and unbiased snapshot of consumer interest across the beauty, personal care, wellness, and food & beverage industries — both now and in the future.
Trusted Partners in Trendspotting
Spate answers the consumer goods industry’s biggest questions:
What’s the next big trend?
Spate analyzes 900 billion Google search signals and 200 million TikTok and Instagram posts to reveal both macro and micro shifts.
Who’s owning the space?
Benchmark category and product-level competition, comparing consumer interest across mass, prestige, luxury, DTC, and everything in between.
What’s the most effective positioning?
Contextual data — including ingredients, claims, and concerns — helps brands align messaging on-pack, online, and in campaigns with what consumers care about most.
Ready to Transform your Market Intelligence?
Join over 200 leading brands using Spate to stay ahead of market trends and make data-driven decisions.
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