Competitive Benchmarking and Brand Performance Analysis
Spate helps brands evaluate performance against competitors across broad consumer verticals, detailed subcategories, and down to the product level. By analyzing billions of signals from Google Search, TikTok, and Instagram, Spate provides a clear view of how brands stack up — and where opportunities for growth exist.
Gain a Clear Picture of Market Position
Spate’s competitive benchmarking capabilities empower strategy, marketing, and insights teams to track competitor activity, understand market dynamics, and position products for success.
Market Positioning Analysis
Benchmark brand performance on emerging trends across TikTok, Instagram, and Google Search to understand consumer engagement and competitive positioning.
Identifying Leading Brands
Uncover which brands are driving specific trends, from category leaders to niche disruptors, to see who is capturing consumer attention.
Customizable Brand Comparison
Use Spate’s watchlist feature to track custom sets of competitors over time, revealing which brands are gaining traction, which are fading, and the strategies driving long-term momentum.
Platform Momentum Insights
Discover which platforms fuel trend growth and identify where to prioritize strategy, whether on TikTok, Google, or Instagram.
Product and Related Topic Drivers
Spot the products, ingredients, concerns, benefits, and creators driving brand visibility across platforms and categories.
Track Competition Locally and Abroad
Spate tracks which brands are trending across six markets — the US, UK, France, South Korea, Japan, and Global — providing both a local and worldwide view of consumer behavior.
Stay Ahead of the Competition
The Spate Dashboard reveals how competitors are performing today — and where they are headed tomorrow. From identifying rising players to spotting whitespace opportunities, Spate equips brands with actionable insights to refine strategy and gain an edge.
How Spate Works
Spate’s data is aggregated and anonymized, ensuring a clear and unbiased snapshot of consumer interest across the beauty, personal care, wellness, and food & beverage industries — both now and in the future.
Trusted Partners in Trendspotting
Spate answers the consumer goods industry’s biggest questions:
What’s the next big trend?
Spate analyzes 900 billion Google search signals and 200 million TikTok and Instagram posts to reveal both macro and micro shifts.
Who’s owning the space?
Benchmark category and product-level competition, comparing consumer interest across mass, prestige, luxury, DTC, and everything in between.
What’s the most effective positioning?
Contextual data — including ingredients, claims, and concerns — helps brands align messaging on-pack, online, and in campaigns with what consumers care about most.
Ready to Transform your Market Intelligence?
Join over 200 leading brands using Spate to stay ahead of market trends and make data-driven decisions.
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