Industry

Wellness

Spate delivers an in-depth view of the wellness landscape, surfacing the routines, values, and choices shaping how consumers approach health. From supplements and functional foods to fitness rituals and self-care practices, Spate reveals the cultural and behavioral shifts driving the next era of wellness. By analyzing billions of signals across TikTok, Instagram, and Google, Spate helps brands anticipate what’s gaining momentum and where whitespace opportunities exist.

Trusted by
Top CPG Brands

Spate Wellness Data

Spate wellness data goes beyond surface-level trends to uncover the motivations and needs influencing consumer behavior. By blending predictive analytics with category expertise, Spate highlights which wellness movements are built to last, where new opportunities are emerging, and how brands can position themselves to meet evolving demand. These insights empower teams across marketing, innovation, and strategy to act decisively in one of the fastest-growing consumer sectors.

Ingredient and Claims Tracking

Understand which ingredients and claims consumers are excited about, and which they’re looking to avoid.

Multiple Platforms

Analyze trends across Google Search, TikTok, and Instagram to gain a holistic view of what today’s beauty consumer wants.

Intuitive Platform

Spate’s dashboard makes complex insights accessible, offering a streamlined experience that works for teams across all technical skill levels.

Expert Reporting

Spate’s team of food and beverage experts delivers curated deep dives and industry reports to inspire product innovation and strategic planning.

Areas We Cover

Supplements & Ingestibles

Vitamins, supplements, and trending brands in the space

Reveal the next wave of functional ingredients and wellness brands shaping how consumers optimize their health from within.

Physical Health

Sleep, weight management, and hormone health

Track the evolving priorities around hormone health, sleep, and exercise as consumers redefine what it means to feel well.

Sexual Wellness

Sexual health concerns and sexual health products

Explore emerging conversations that destigmatize intimacy, drive innovation, and expand the modern definition of sexual wellbeing.

AI-Powered Wellness & Functional Food Trend Reports

Uncover the signals shaping tomorrow’s wellness and food & beverage landscapes — from emerging ingredients to top product formats — with insights designed to keep brands ahead of the curve.

Spate x NIQ

Blurring Wellness Boundaries: When Supplements Meet Food & Beverage

Download the Spate and NIQ report from our webinar to learn how functional foods and supplements are shaping consumer demand, and key attributes driving interest.

Spate Trend Report

2025 Culture Report

September 2025 report on 5 cultural themes shaping demand: dopamine needs, fantasy living, perfect self pursuit, animal-based routines, and coping trends.

Spate Trend Report

UK TikTok Trends to Watch: From Skin to Scalp, What's Capturing Consumer Attention

Discover UK TikTok beauty trends 2025: hydrogel masks, scalp acne, NMN supplements, foot detox pads & magnesium lotion. Data-driven UK insights.

Spate Trend Report

2025 Supplement Trends Report

2025 supplement trends: magnesium glycinate, gut health, collagen, probiotics & NAD. Consumer insights from 20B+ search signals & TikTok data.

Customer Success Stories: Data in Action

See how leading consumer brands harness Spate’s data and insights to spot emerging opportunities, shape innovation pipelines, and stay ahead of consumer demand.

Bell Flavors & Fragrances

Spate x Bell Flavors & Fragrances: Streamlining Marketing Strategies

Bell Flavors & Fragrances uses Spate data to strengthen event and email marketing strategies.

Boots

Spate x Boots: Optimizing Retail Brand Strategy

Boots leverages Spate insights to successfully launch brands with greater confidence and accuracy.

HUNTER

Spate x HUNTER: Activating on Social

HUNTER taps Spate insights to guide editorial and press strategies with trend-driven storytelling.

Kendo

Spate x Kendo Brands: Innovating and Strengthening Narratives

Kendo Brands (LVMH) rely on Spate data to fuel product innovation and authentic storytelling.

Organic Valley

Spate x Organic Valley: Optimizing Digital Media Campaigns

Organic Valley uses Spate data to uncover trends and craft unique, timely digital media campaigns.

Spate in the Headlines

Featured in top consumer publications and industry trade journals, Spate delivers critical insights to the journalists and experts shaping critical conversations around consumer trends.

WWD