Industry
Wellness Consumer Insights
Platform
Spate delivers an in-depth view of the wellness landscape, surfacing the routines, values, and choices shaping how consumers approach health. From supplements and functional foods to fitness rituals and self-care practices, Spate reveals the cultural and behavioral shifts driving the next era of wellness industry. By analyzing billions of signals across TikTok, Instagram, Reddit and Google, Spate helps brands anticipate what’s gaining momentum and where whitespace opportunities exist.
Trusted by
Top CPG Brands
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Spate Wellness Data
Spate wellness data goes beyond surface-level trends to uncover the motivations and needs influencing consumer behavior. By blending predictive analytics with category expertise, Spate highlights which wellness movements are built to last, where new opportunities are emerging, and how brands can position themselves to meet evolving demand. These insights empower teams across marketing, innovation, and strategy to act decisively in one of the fastest-growing consumer sectors.
Ingredient and Claims Tracking
Understand which ingredients and claims consumers are excited about, and which they’re looking to avoid.
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Multiple Platforms
Analyze trends across Google Search, TikTok, Reddit and Instagram to gain a holistic view of what today’s beauty consumer wants.
Intuitive Platform
Spate’s dashboard makes complex insights accessible, offering a streamlined experience that works for teams across all technical skill levels.
Expert Reporting
Spate’s team of food and beverage experts delivers curated deep dives and industry reports to inspire product innovation and strategic planning.
Areas We Cover
Supplements & Ingestibles
Vitamins, supplements, and trending brands in the space
Reveal the next wave of functional ingredients and wellness brands shaping how consumers optimize their health from within.
Physical Health
Sleep, weight management, and hormone health
Track the evolving priorities around hormone health, sleep, and exercise as consumers redefine what it means to feel well.
Sexual Wellness
Sexual health concerns and sexual health products
Explore emerging conversations that destigmatize intimacy, drive innovation, and expand the modern definition of sexual wellbeing.
AI-Powered Wellness & Functional Food Trend Reports
Uncover the signals shaping tomorrow’s wellness and food & beverage landscapes — from emerging ingredients to top product formats — with insights designed to keep brands ahead of the curve.
Customer Success Stories: Data in Action
See how leading consumer brands harness Spate’s data and insights to spot emerging opportunities, shape innovation pipelines, and stay ahead of consumer demand.
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See how Spate leads the way
See how leading brands are using Spate to drive growth and innovation.
Marcin Chmielowski
This has been the best experience we’ve had so far, working with Code Hytte was just pure pleasure, 10/10 would do again!
Position title at Company
Solutions for Every Team
Tailored insights and tools for different roles across your organization.
Marketing
Create campaigns that resonate
Campaign optimization, audience insights, trend forecasting
Sales
Deliver data-backed pitches that convert
Consumer insights, message takeaways, competitor analysis
Research & Development
Uncover insights for innovation and validation
Innovation scouting, concept validation, whitespace identification
PR/Communication
Stay ahead of the industry buzz
Media trend tracking, narrative mapping, sentiment analysis
Social Media
Brief creators and lead top content
Creator discovery, content performance insights, platform trend monitoring
Retail & Distribution
Optimize your channel strategy
Channel insights, brand discovery, performance trends
Solutions for Every Team
Tailored insights and tools for different roles across your organization.
NPD
Identify trends to inform campaigns
Marketing
Data-backed pitches that convert
Research
Deep insights for innovation
PR/Communication
Stay ahead of industry narratives
Sales
Validate product concepts
Retail & Distribution
Optimize channel strategy
Trusted Partners in Trendspotting
Spate answers the consumer goods industry’s biggest questions:
How can supplement brands use trend intelligence data?
Supplement brands use trend intelligence to monitor which functional ingredients are gaining consumer interest before they reach peak saturation. Tracking ingredient and claims performance allows NPD teams to prioritize the pipeline toward what consumers are actively searching for, and helps marketing teams build messaging around the concerns and outcomes consumers care about most.
How is wellness trend forecasting different from social listening?
Social listening captures what is being talked about right now, primarily brand mentions, sentiment, and conversation volume. Trend forecasting analyses directional signals to predict what will gain momentum in the future. The two are complementary: social listening is reactive and brand-focused; trend forecasting is proactive and category-focused. For innovation and launch planning, forward-looking trend data is more actionable than retrospective conversation monitoring.
What wellness subcategories have the most growth signals right now?
This is best verified with current platform data, but high-growth areas consistently flagged in wellness trend intelligence include hormone health, sleep optimization, gut and digestive health, cognitive enhancement, weight management (GLP-1 adjacent products), mental health and sexual wellness. Functional food and beverage, products that blur the line between supplement and everyday consumption is a consistently strong signal area.
How do brands distinguish between a genuine wellness trend and a short-lived fad?
Spate's AI-powered platform assesses both velocity (how fast interest is growing) and longevity signals (whether interest is sustained over time or spiking and dropping). A trend with rapid early growth but weak sustained search volume is typically a fad; a trend with steadily compounding search growth across multiple platforms over several months is more likely to have structural staying power. Spate's platform provides explicit trend longevity scoring alongside growth metrics.
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