Industry

Wellness

Spate delivers an in-depth view of the wellness landscape, surfacing the routines, values, and choices shaping how consumers approach health. From supplements and functional foods to fitness rituals and self-care practices, Spate reveals the cultural and behavioral shifts driving the next era of wellness. By analyzing billions of signals across TikTok, Instagram, and Google, Spate helps brands anticipate what’s gaining momentum and where whitespace opportunities exist.

Spate Wellness Data

Spate wellness data goes beyond surface-level trends to uncover the motivations and needs influencing consumer behavior. By blending predictive analytics with category expertise, Spate highlights which wellness movements are built to last, where new opportunities are emerging, and how brands can position themselves to meet evolving demand. These insights empower teams across marketing, innovation, and strategy to act decisively in one of the fastest-growing consumer sectors.
Ingredient and Claims Tracking
Understand which ingredients and claims consumers are excited about, and which they’re looking to avoid. 
Multiple Platforms
Analyze trends across Google Search, TikTok, and Instagram to gain a holistic view of what today’s beauty consumer wants.
Intuitive Platform
Spate’s dashboard makes complex insights accessible, offering a streamlined experience that works for teams across all technical skill levels.
Expert Reporting
Spate’s team of food and beverage experts delivers curated deep dives and industry reports to inspire product innovation and strategic planning.

Areas We Cover

Supplements & Ingestibles

Vitamins, supplements, and trending brands in the space

Reveal the next wave of functional ingredients and wellness brands shaping how consumers optimize their health from within.

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Physical Health 

Sleep, weight management, and hormone health

Track the evolving priorities around hormone health, sleep, and exercise as consumers redefine what it means to feel well.

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Sexual Wellness

Sexual health concerns and sexual health products

Explore emerging conversations that destigmatize intimacy, drive innovation, and expand the modern definition of sexual wellbeing.

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Solutions for Every Team

Tailored insights and tools for different roles across your organization.

Marketing

Create campaigns that resonate

 Campaign optimization, audience insights, trend forecasting

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Sales

Deliver data-backed pitches that convert

Consumer insights, message takeaways, competitor analysis

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Research & Development

Uncover insights for innovation and validation

Innovation scouting, concept validation, whitespace identification

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PR/Communication

Stay ahead of the industry buzz

Media trend tracking, narrative mapping, sentiment analysis

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Social Media

Brief creators and lead top content

Creator discovery, content performance insights, platform trend monitoring

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Retail & Distribution

Optimize your channel strategy

Channel insights, brand discovery, performance trends

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