Track Top Social Media Trends, Content, and Creators Driving Engagement
Spate surfaces the most influential TikTok and Instagram posts each week, giving brands the visibility needed to navigate an increasingly competitive social landscape. With timely insights into what content and creators are resonating, Spate helps teams maximize reach, optimize campaigns, and stay ahead of fast-moving trends.
Gain Clarity Into the Social Content Shaping Culture
Spate’s social content and creator tracking equips social strategists and influencer teams with the tools to evaluate performance, discover talent, and understand the dynamics behind viral moments.
Top Social Posts
See leading TikTok and Instagram posts that capture consumer attention, with updates refreshed weekly to keep pace with shifting trends.
Weekly Data Updates
Get a timely view of social activity and evolving trends, enabling agile decisions on content strategy and paid media.
Influencer Identification
Identify creators driving both viral and niche conversations, and uncover the voices shaping category influence.
Hashtag Performance
Monitor the performance of brand, campaign, and trend hashtags to assess relevance, measure success, and guide social media and influencer marketing strategies.
Content Sentiment
Analyze consumer opinions and feelings about trends and products to understand how audiences perceive specific topics. Use sentiment insights to align messaging with positive sentiment and address negative feedback effectively.
Track Critical Social Metrics
Understand key TikTok and Instagram metrics — including number of views, views attributed to paid initiatives and TikTok Shop, post volumes, engagement rates, and content sentiment.
Stay Ahead in the Social Landscape
The Spate Dashboard offers a clear window into what’s trending on TikTok and Instagram, from top-performing posts to the creators behind them. With insights into both engagement and sentiment, Spate enables brands to refine influencer strategies, optimize content, and capture cultural momentum.
How Spate Works
Spate’s data is aggregated and anonymized, ensuring a clear and unbiased snapshot of consumer interest across the beauty, personal care, wellness, and food & beverage industries — both now and in the future.
Trusted Partners in Trendspotting
Spate answers the consumer goods industry’s biggest questions:
What’s the next big trend?
Spate analyzes 900 billion Google search signals and 200 million TikTok and Instagram posts to reveal both macro and micro shifts.
Who’s owning the space?
Benchmark category and product-level competition, comparing consumer interest across mass, prestige, luxury, DTC, and everything in between.
What’s the most effective positioning?
Contextual data — including ingredients, claims, and concerns — helps brands align messaging on-pack, online, and in campaigns with what consumers care about most.
Ready to Transform your Market Intelligence?
Join over 200 leading brands using Spate to stay ahead of market trends and make data-driven decisions.
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