Industry

Beauty & Personal Care

Spate delivers comprehensive beauty and personal care data, uncovering market trends, consumer preferences, and the ingredients shaping tomorrow’s products. By tracking behaviors across TikTok, Instagram, and Google, Spate equips brands to innovate with confidence.

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Spate Beauty Data

By combining predictive analytics with expert curation, Spate beauty data transforms complex signals into actionable insights — equipping marketing, insights, and R&D teams to move faster, create smarter, and stay ahead in one of the most dynamic consumer industries.

Global Data

Access insights across six markets — the US, UK, France, Japan, South Korea, and Global — for both local and worldwide perspectives.

Multiple Platforms

Analyze trends across Google Search, TikTok, and Instagram to gain a holistic view of what today’s beauty consumer wants.

Intuitive Platform

Spate’s dashboard makes complex insights accessible, offering a streamlined experience that works for teams across all technical skill levels.

Expert Reporting

Spate’s team of beauty experts delivers curated deep dives and industry reports to inspire product innovation and strategic planning.

Areas We Cover

Beauty

Skin care, hair, makeup — from products and ingredients to concerns, looks, and techniques

Discover the emerging products, ingredients, and techniques shaping the next wave of skin, hair, and makeup innovation.

Personal Care

Body care, grooming, oral and vision health, and feminine and masculine care

Uncover how consumers are redefining self-care — from body and grooming rituals to functional needs like feminine and vision care.

Fragrance

Personal fragrance and home fragrance applications, from eau de parfum to luxury candles

Decode scent trends to understand the emotions, rituals, and occasions driving today’s fragrance discovery.

AI-Powered Beauty Trend Reports

Uncover the signals shaping tomorrow’s beauty landscape — from emerging ingredients to top product formats — with insights designed to keep beauty experts ahead of the curve.

Spate Trend Report

2025 Year In Review & Brands That Won Beauty

Spate’s 2025 Year in Review reveals which beauty trends grew, the top brands of 2025, and key signals shaping consumer interest across the beauty landscape.

Spate Trend Report

2025 Skincare Trends: Signals, Shifts & Standouts Report

Spate’s 2025 Skincare Trends report reveals the textures, ingredients, and consumer shifts shaping the next chapter of skincare.

Spate Trend Report

2025 Makeup Report: Makeup Trends and Brands to Watch

Discover the top makeup trends shaping 2025 across eye, lip, and face categories — plus key brands, product formats, and consumer insights from Spate’s latest report.

Spate Trend Report

2025 Culture Report

September 2025 report on 5 cultural themes shaping demand: dopamine needs, fantasy living, perfect self pursuit, animal-based routines, and coping trends.

Spate Trend Report

Exploring AI Search in Beauty

September 2025 analysis of ChatGPT vs Google search in beauty. Learn how consumers use AI for makeup, skincare, and hair product recommendations.

Customer Success Stories: Data in Action

See how leading consumer brands harness Spate’s data and insights to spot emerging opportunities, shape innovation pipelines, and stay ahead of consumer demand.

Boots

Spate x Boots: Optimizing Retail Brand Strategy

Boots leverages Spate insights to successfully launch brands with greater confidence and accuracy.

Kendo

Spate x Kendo Brands: Innovating and Strengthening Narratives

Kendo Brands (LVMH) rely on Spate data to fuel product innovation and authentic storytelling.

Spate in the Headlines

Featured in top consumer publications and industry trade journals, Spate delivers critical insights to the journalists and experts shaping critical conversations around consumer trends.

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