Identify Unmet Needs and Low-Competition Spaces
Spate highlights areas of unmet consumer demand and uncovers competitive openings, helping brands seize first-mover advantage. By analyzing billions of signals across Google Search, TikTok, and Instagram, Spate reveals where consumers are searching — but brands aren’t yet playing.
Identify Untapped Spaces for Growth
Spate’s whitespace analysis equips teams with the tools to uncover under-served trends, evaluate competitive intensity, and act on high-potential opportunities.
Unmet Market Demand
Surface trending areas with low branded search activity, signaling clear opportunities for brands to establish ownership.
Low-Competition Filters
Pinpoint categories and trends with minimal brand activity but strong consumer interest, ensuring focus on areas with the highest growth potential.
Real-World Examples
Access clear examples of both emerging whitespace and saturated spaces, helping teams prioritize where to play and where to avoid.
Proprietary Whitespace Scoring
Leverage Spate’s proprietary calculation, which quantifies the number of brands searched or viewed alongside a trend relative to others in the same category — fewer brand searches reveal where a brand can step in and win.
Cross-Category Applications
Discover whitespace opportunities across beauty, personal care, wellness, and food & beverage, guiding innovation and portfolio expansion.
Strategic Activation
Translate whitespace insights into action with data-backed recommendations to inform product development, messaging, and go-to-market strategies.
Win by Owning the Gaps
The Spate Dashboard reveals where consumers are headed next — and where competitors are absent. With insights into unmet demand and competitive white space, Spate empowers brands to innovate boldly and capture share early.
How Spate Works
Spate’s data is aggregated and anonymized, ensuring a clear and unbiased snapshot of consumer interest across the beauty, personal care, wellness, and food & beverage industries — both now and in the future.
Trusted Partners in Trendspotting
Spate answers the consumer goods industry’s biggest questions:
What’s the next big trend?
Spate analyzes 900 billion Google search signals and 200 million TikTok and Instagram posts to reveal both macro and micro shifts.
Who’s owning the space?
Benchmark category and product-level competition, comparing consumer interest across mass, prestige, luxury, DTC, and everything in between.
What’s the most effective positioning?
Contextual data — including ingredients, claims, and concerns — helps brands align messaging on-pack, online, and in campaigns with what consumers care about most.
Ready to Transform your Market Intelligence?
Join over 200 leading brands using Spate to stay ahead of market trends and make data-driven decisions.
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