About Us

Your Human-Centered Artificial Intelligence Market Research Platform

Overhead view of a creative workspace with beauty magazine cutouts, craft supplies, scissors in hand, and a can of Kin Euphorics drink on a table.

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Out Finding the Next Big Consumer Trend

Spate is a Y Combinator-backed company founded by two former Googlers, Yarden Horwitz and Olivier Zimmer — the team behind Google’s Trendspotting division. They identified now-mainstream trends like face masks, turmeric, and cold brew, featured in the Google Skin Care and Food Trends Reports.

Spate team

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Today, Spate has grown into a leading trend intelligence platform, built for consumer brands across the beauty, wellness, and food and beverage industries. We’re proud to offer a best-in-class solution that delivers reliable, predictive insights — helping brands around the world stay ahead of market shifts and drive smarter product innovation.  
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How do we do it? We analyze publicly available consumer data (anonymous and aggregated) to uncover emerging trends and behavioral shifts — so brands can make confident, data-driven decisions.

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Top CPG Brands

Spate in the Headlines

Featured in top consumer publications and industry trade journals, Spate delivers critical insights to the journalists and experts shaping critical conversations around consumer trends.

"Arab-inspired Fragrance Brands..."

Spate data featured in WWD shows surging consumer interest in oud and Arabian perfumes.

spate's mention on wwd, Arab-inspired Fragrance Brands

"Discover The Viral Korean Collagen Mask..."

Spate data featured in British Vogue shows TikTok searches for K-Beauty spiking 184% year-on-year.

spate's mention on British Vogue Discover The Viral Korean Collagen Mask.

The Business of Fashion

"Drunk Elephant Was Never for Kids"

Spate data featured in The Business of Fashion reveals how Drunk Elephant’s viral peak gave way to a sharp decline in consumer interest.

the business of fashion mention of spate's report, Drunk Elephant Was Never for Kids

The New York Times

"Social Media’s Midlife Makeup Guru"

The New York Times highlights Spate data on the rise of midlife beauty creators like Erica Taylor.

the new york times mentioning spate's report, Social Media’s Midlife Makeup Guru

"Virality-driven Beauty Brands..."

TikTok is transforming the beauty industry from trend engine to brand incubator, driving explosive growth for innovators.

spate's media coverage on wwd, Virality-driven Beauty Brands.

Ready to Transform your Market Intelligence?

Join over 200 leading brands using Spate to stay ahead of market trends and make data-driven decisions.

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