YUZUCO
Spate x YUZUCO: Getting a Pulse on the Market
YUZUCO partnered with Spate to highlight the versatile applications of yuzu across fragrance and culinary categories. By understanding consumer discovery patterns, YUZUCO leveraged Spate insights to better position yuzu in the US market and forecast its potential growth.
"YUZUCO mission is to make the yuzu, a Japanese citrus, as ubiquitous as lemon and lime. We sought Spate's help to highlight the versatile value of yuzu, from fragrance to culinary applications and how consumers are discovering yuzu in these categories. Spate helps YUZUCO and our customers understand the current interest in yuzu in the US and its potential for growth. It's an excellent tool for taking the pulse of the market."
Basil Beshkov, Founder, YUZUCO
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