e.l.f. Beauty
Spate x e.l.f. Beauty: Activating on Viral Consumer Moments
Spate helps brands tap into real consumer behavior, as demonstrated by e.l.f. Beauty's sellout DIY Halo Gloss Kit — an idea sparked by Spate insights revealing a viral trend of creators customizing jumbo lip glosses on TikTok. By spotting the behavior early, e.l.f. rapidly transformed cultural momentum into a standout campaign and record-fast sellout.
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“At e.l.f., our innovation engine is powered by our community. When we saw the viral lip gloss TikTok trend using e.l.f. Halo Glow Liquid Filter bottles, we moved at the speed of culture to create e.l.f.ing entertaining content for our community. Spate helped to validate this trend, fueling us to then launch our DIY Halo Gloss Lip Kits that sold out in just 19 hours, allowing us to co-create with our community in real time."
Laurie Lam, Chief Brand Officer, e.l.f. Beauty
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