Givaudan
Spate x Givaudan: Timely Trend Data to Stay Ahead of Fluid Consumer Demand
Spate empowers Givaudan to stay ahead of rapidly shifting consumer behavior. With timely search and social insights, Givaudan can confidently navigate a fluid market and forecast what consumers will want next.
"Being able to "track" the consumer during the pandemic — through the lens of Beauty, Fragrance & Home Scenting — has been essential to the needs of our business. The situation is incredibly fluid and navigating it with the research Spate is providing is really helping us forecast what's next."
Jenine Guerriero, Director of Marketing, Givaudan
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