This past year, consumers spent time at home learning the do’s and don’ts of ingredients in beauty — and now many of the beauty category’s top emerging trends are ingredient-driven (ie niacinamide serum, salicylic acid cleanser). With consumers seeking out products based on their ingredients, your brand’s decision on which ingredients to include is more critical than ever.
This report covers the top trending ingredients — by growth, by volume, and by category. Use the data in this report to determine which ingredients to highlight in your messaging and which to include in product innovation planning.
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