"Ahead of the Curve: Q2 2025 Food & Beverage Trends from the Spate Popularity Index"

At Spate, our mission is to decode consumer curiosity and translate it into actionable insights for the food and beverage industry. That’s why it’s so rewarding to see publications like Nosh lean on our Popularity Index to illuminate what’s shaping the future of the category. By weaving our data into their coverage, Nosh helps bring to life the trends that are gaining traction in real time and highlights how they’re resonating with consumers on a cultural level.

As Nosh points out, “Ready to know what’s actually shaping the future of food and beverage? The Q2 Trend Report from Spate dishes up a pulse-pounding snapshot of what consumers are craving—literally. From mushroom coffee surging as the new morning ritual to TikTok’s obsession with luxe nostalgia like the Dubai chocolate bar, this report unpacks the viral, the unexpected, and the irresistible. Drawing from over 20 billion Google searches and 60 million TikTok videos, Spate’s Popularity Index doesn’t just spot trends—it predicts what’s next with uncanny accuracy.”

This kind of recognition underscores the value of pairing rigorous data analysis with cultural storytelling. Our methodology — which draws from billions of digital signals from Google Search, TikTok, and Instagram — doesn’t just surface trends; it contextualizes them within the consumer mindset. When outlets like Nosh share these findings, they extend that context to a broader audience of brand leaders, entrepreneurs, and investors who are navigating an increasingly dynamic marketplace.

Ultimately, the collaboration between data providers and industry media strengthens the entire ecosystem. At Spate, we’re proud to serve as a trusted lens into what people are craving, and we’re excited to see partners like Nosh continue to use our insights to fuel smarter conversations, sharper strategies, and a deeper understanding of where the food and beverage category is headed next. 

If you’re a journalist interested in using Spate data to support your next piece, reach out to us at hello@spate.nyc.