"Healthy snacking surges – Conagra and Mondelēz taking notice"

In its recent feature on the future of snacking, FoodNavigator draws on Spate insights to highlight the rapid rise of healthier snack options and how digital platforms are fueling the shift. 

As FoodNavigator reports, “Alyssa Williams, food and beverage category manager for Spate, said the shift toward healthy snacking has strong momentum, and consumer expectations are becoming more nuanced.” This perspective underscores how the category is evolving beyond basic “better-for-you” claims, with shoppers now looking for snacks that deliver both functional benefits and sensory appeal.

The article points to TikTok as a critical driver of this movement. “Williams said the healthy snacks category has enjoyed a 28.6% rise in searches on TikTok year over year, and the visual-first social media platform is driving much of the conversation. Nearly 80% of healthy snacks’ popularity comes from TikTok, she said.” By weaving in Spate’s digital insights, the piece shows just how influential social discovery has become for food and beverage trends.

By incorporating Spate’s data and commentary, the article demonstrates how consumer curiosity translates into real marketplace impact. For food brands, it’s a reminder that the next wave of growth will come from listening closely to the digital platforms where consumers are shaping the conversation in real time.

Writers and journalists interested in incorporating data from TikTok, Instagram, and Google Search into their upcoming pieces can reach us at hello@spate.nyc.