"Discover The Viral Korean Collagen Mask..."

In its recent piece Discover the Viral Korean Collagen Mask That Promises Glass Skin, British Vogue highlights the surging popularity of K-Beauty in today’s skincare landscape, weaving in Spate data to illustrate just how quickly consumer interest is accelerating. The article positions Korean innovations like PDRN facials, collagen patches, and “glass skin” aesthetics as defining forces shaping the global beauty conversation.

“From PDRN facials to collagen patches, K-Beauty is making waves in the skincare space right now. The figures speak for themselves: according to a study by trends consultancy Spate, TikTok has seen an 184 per cent spike in searches for the term, year-on-year.”

This quote underscores the sheer scale of momentum behind K-Beauty, particularly on TikTok, where search behavior reflects the rapid rise of new products and rituals. British Vogue draws on Spate’s insights to demonstrate that consumer curiosity is not only growing but accelerating at a pace that makes K-Beauty one of the most powerful cultural exports in beauty today.

The article further spotlights Medicube’s Collagen Night Wrapping mask, which has itself seen a massive spike in interest — with Google searches up 166 percent and TikTok searches up nearly 900 percent year-over-year. These figures, sourced from Spate, reflect how data can both quantify and contextualize the virality of beauty trends as they move from niche communities into the mainstream.

By incorporating Spate’s analysis, British Vogue helps illustrate the cultural ripple effects of Korean skincare innovations, showing how consumer behavior is shaped by a blend of digital discovery, social validation, and product efficacy. Just as Spate has illuminated the trajectory of food and beverage trends, this feature demonstrates the power of pairing hard data with storytelling to capture the heartbeat of beauty culture.

Writers and journalists interested in incorporating data from TikTok, Instagram, and Google Search into their upcoming pieces can reach us at hello@spate.nyc.