Marketing
AI trend tool for
Marketing Managers
Most campaigns launch a beat too late. Spate helps marketing
teams spot emerging trends and act on them before they peak.
We bring together signals from Google, TikTok, Instagram, Reddit,
and Amazon—built for beauty and CPG brands, so the demand
signals you see speak your category's language.
Trusted by
Top CPG Brands
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Built for how marketing teams actually work
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Find the Right Campaign Language
Understand the words, phrases, and hashtags consumers are using across Google, TikTok, Instagram, and Reddit. Turn those signals into campaign messaging, creative briefs, and content that resonates.
Validate Trends Before You Brief the Team
A viral post isn't always a lasting trend. Spate brings together search demand, social signals, Reddit conversations, and Amazon purchase data to help you assess momentum before committing budget.
Keep an Always-On Content Calendar
Trends don't follow a quarterly schedule. Spate helps you track emerging trends as they build, so your campaign and content planning stays aligned with changing demand.
Sharpen Positioning with Competitor Sentiment
See how consumers respond to competitor brands and content — not just what they post. Use sentiment signals to understand what works, identify gaps, and inform stronger positioning.
Why marketing teams choose Spate
Spate combines search demand with signals across TikTok, Instagram, Reddit, and Amazon in one consumer intelligence platform—built specifically for beauty, personal care, and food & beverage. It helps teams identify opportunities, validate trends, and make campaign decisions before trends peak.
At Organic Valley, we leverage Spate's TikTok and Google Search data to uncover emerging trends and consumer interests, enabling us to craft compelling, timely pitches to the press. This data-driven approach also supports our digital campaigns by ensuring our messaging resonates with what people are actively searching for and discussing online.
PR Consultant & Founder, The Rite Bite (on behalf of Organic Valley)
Spate is a powerhouse trend resource, giving our company and customers a timely view into current and future opportunities.
Product quality, innovation, and authentic storytelling are at the core of everything we do at Kendo. Spate's platform empowers us to respond quickly to emerging consumer trends with data-driven decisions, ensuring we meet our customers' evolving needs.
(LVMH)
Built for Beauty & CPG
Beauty
Skincare, makeup, haircare, fragrance, and more—track trends across the beauty market to identify what's emerging before it peaks.
Personal Care
Oral care, bath and body, grooming, and ingredients—monitor emerging trends and industry conversations that shape consumer choices.
Food & Beverage
Functional drinks, snacking, better-for-you formats, and beyond—track the trends CPG brands rely on for product development and innovation.