2026 Ingredient Trends Report

Discover the beauty ingredients shaping consumer demand in 2026.

Ingredients are no longer just a formulation decision — they're the primary language consumers use to discover, evaluate, and talk about beauty products.

Spate's 2026 Ingredient Trends Report uncovers the top ingredients gaining momentum across skincare, hair care, and body care in the US. By analyzing cross-platform behavioral signals across Google, TikTok, and Instagram and layering in Reddit data to capture how consumers are actually talking about ingredients, the report reveals not just what's trending, but the deeper forces driving consumer interest.

From clinical actives moving out of med-spas and into daily routines, to heritage botanicals reclaiming their place on the shelf, this report equips brands and R&D teams with the insights needed to anticipate demand, make informed formulation decisions, and connect authentically with an increasingly ingredient-literate consumer.

Download Spate's 2026 Ingredient Trends Report: The Ingredients Shaping Consumer Demand Across Beauty to discover:

• The top ingredients driving the most significant growth in 2026
• The claims and brands driving interest in these ingredients
• Strategic implications for brands, retailers, and R&D teams looking to stay ahead of demand