Spate’s Flavor Trends Decoded report breaks down the key flavor shifts shaping the food and beverage landscape, offering a data-driven look at what’s resonating with consumers right now—and what’s next.

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Using the Spate Popularity Index, which blends Google search data with TikTok views, the report reveals how flavor preferences are evolving across categories—from snacks to beverages to everyday meals.​

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Download the report to discover:

 

• The fastest-growing flavors across platforms. Discover which ingredients and profiles— like pistachio cream, chili crisp, and ceremonial-grade matcha — are capturing consumer attention.

• The macro trends shaping the future of F&B. Explore how broader movements like global fusion, wellness redefined, and elevated nostalgia are defining how modern consumers eat and drink.

• How Spate’s Popularity Index to help brands prioritize trends. See how our proprietary metric, which adjusts for platform-specific growth across TikTok and Google Search, empowers brands to select and act on early signals with confidence.

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