​Spate’s latest report takes a deep dive into what’s shaping consumer behavior this back-to-school season. From budget-friendly meals to functional snacks and wellness-driven choices, the report highlights the products, categories, and retailers capturing attention across Google Search and TikTok. Powered by Spate’s proprietary Popularity Index, it helps brands understand today’s consumer mindset and spot early signals of what’s gaining momentum.

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Download the From Budget Meals to Functional Snacks: Food & Beverage Trends Shaping Consumer Behavior This School Year report to discover:

• Insights into leading back-to-school food and beverage trends powered by the Popularity Index, which combines Google Search and TikTok data

• How budget-conscious innovation and healthy convenience are reshaping family meals, snacks, and beverages for busy school-year routines

• Opportunities for product development, brand positioning, marketing, and content strategy across both wellness and indulgence

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