Spate x The Skin Cancer Foundation: 2026 Sun Care & Tanning Trends Report

Discover Spate's special edition report, produced with The Skin Cancer Foundation, uncovering the signals reshaping sun care and tanning — no longer seasonal categories, but daily performance products judged by texture, tone accuracy, and routine compatibility.

This report analyzes quantitative growth across Google, TikTok, Reddit, and Instagram to identify what is rising, stabilizing, or slowing. It also incorporates Reddit insights to add a layer of insight. While search and social data reveal shifts in visibility and demand, Reddit conversations uncover the friction, skepticism, and unmet needs.

Sun protection isn't seasonal; it's a year-round habit, and it's never too late to start. As misinformation spreads online, from "healthy tan" myths to unregulated DIY sunscreens, this edition features exclusive commentary from Dr. Deborah S. Sarnoff, President of The Skin Cancer Foundation, on which trends deserve their momentum and where brands can offer clearer guidance.

Download Spate x The Skin Cancer Foundation: 2026Sun Care & Tanning Trends Report to discover:

• The sun care and tanning trends gaining traction right now
• The brands capturing measurable consumer attention
• The claims shaping consumer interest, and where misinformation is taking hold
• What Reddit conversations reveal about product perception and unmet needs
• How to translate both data and dialogue into sharper strategy