Spate x MaryRuth's: How TikTok is Driving Wellness Discovery

TikTok now sits at the center of how consumers discover, evaluate, and fall in love with wellness products. In this collaborative report from the webinar hosted by Spate and MaryRuth’s, readers uncover how TikTok is reshaping the category and what today’s digital-first behavior means for the future of wellness.

Download Virality to Vitality: How TikTok is Driving Wellness Discovery to learn:

• How TikTok has become the new front door for wellness discovery
• The categories and ingredients gaining the strongest momentum on the platform
• What viral formats and consumer conversations reveal about shifting behavior
• How MaryRuth’s built a breakout TikTok strategy through platform-native content and smart product formats
• The emerging micro-trends — from magnesium sprays to mood teas — capturing consumer attention
• What’s next: A forward-looking view of TikTok-driven wellness trends

Dive in to learn how TikTok is reshaping the wellness landscape — and how your brand can stay ahead in an increasingly content-driven category.