Spate x World Perfumery Congress: 2026 Fragrance Report

Discover the Special Edition of Spate’s 2026 Fragrance Report, featuring exclusive expert insights and recommendations from the World Perfumery Congress (WPC).

This edition combines Spate’s cross-platform trend data with perspectives from fragrance industry experts to uncover how fragrance trends, scent preferences, and brand strategies are evolving. The report explores the fragrance trends gaining traction across Google, TikTok, and Instagram, highlighting what consumers are searching, sharing, and talking about — from viral gourmand profiles to emerging scent directions and the brands leading the conversation.

Together with commentary from WPC experts, Spate’s data reveals not only which trends are growing but also how brands can respond and win in an increasingly digital fragrance landscape.

Download Spate x World Perfumery Congress: 2026 Fragrance Report to discover:

• The top fragrance trends gaining traction across search and social
• The scent families, notes, and profiles driving consumer interest
• The brands driving conversation and discovery across Google, TikTok, and Instagram
• Expert insights and recommendations from World Perfumery Congress leaders
• Spate takeaways and strategic guidance for fragrance brands