The Brands That Won Wellness in 2025

Wellness is redefining consumer priorities — and the brands leading the category are those innovating across nutrition, beauty, fitness, and functional health. In this landscape, we uncover which brands are resonating most across Google Search, TikTok, and Instagram. 

What You’ll Learn in This Report

• The fastest-growing wellness brands in 2025
• Brands gaining traction in the wellness space in 2025
• Wellness-related trends identified through consumer search data
• Examples of topics gaining consumer interest within wellness
• Changes in consumer search interest across wellness-related categories
• Data supporting rising interest in wellness brands and topics
• Key takeaways based on consumer search data
• Opportunities for brands to expand through innovation, marketing, and product development

For a forward-looking perspective on where the wellness industry is headed, explore the 2026 beauty and wellness predictions report

Top Wellness Brands in 2025 (Preview)

1. Leading brand transforming gut health and metabolism support
2. Viral wellness brand driven by natural ingredients
3. Fast-growing functional health company focused on stress and recovery

+ More inside the report

Download the list + insights to uncover the complete ranking and performance data

Why These Wellness Brands Are Winning

The top wellness brands of 2025 are not just selling products — they are building integrated wellness ecosystems across lifestyle, health, and beauty.

Key success drivers include:

• Functional health benefits: addressing stress, sleep, gut health, and energy
• Strong positioning around natural ingredients, bioavailability, and science-backed formulations
• Rapid growth driven by TikTok and social media trends
• Alignment with rising demand for self-care, sustainability, and holistic wellbeing

Brands identifying these opportunities effectively often rely on data-driven strategies — as explained in predictive analytics for product innovation in CPG

They also uncover untapped growth areas by leveraging insights like those shared in  how to spot whitespace opportunities in a crowded market

About the Report

This report analyzes wellness industry data across search and social platforms, highlighting how consumer interest in health, beauty, and wellness is evolving.

Using predictive analytics and trend forecasting, Spate identifies:

• High-growth brands and categories
• Consumer behavior patterns
• Emerging whitespace opportunities for businesses

FAQs

What brands are included in the report?

The report features top-performing wellness brands in 2025 identified through search data, social engagement, and growth trends across multiple sectors, supplements, and fitness.

Which wellness brands are growing fastest in 2025?

Brands focused on gut health, mental wellbeing, and functional supplements are seeing the fastest growth across the US market.

What products are trending in the wellness industry?

Trending products include prebiotics, functional supplements, stress-relief solutions, and metabolism-supporting products.

How is TikTok influencing wellness brands?

TikTok plays a major role in driving viral wellness trends, accelerating product discovery, and shaping consumer demand for self-care and health solutions.

What data is this report based on?

This report is powered by Spate’s proprietary data, analyzing billions of search signals and social trends to deliver actionable insights.

Who is this report for?

This report is ideal for beauty, wellness, and CPG brands, marketers, product developers, and businesses looking to identify growth opportunities in the wellness market.