The Brands That Won Wellness in 2025

Wellness is redefining consumer priorities — and the brands leading the category are those innovating across nutrition, beauty, fitness, and functional health. In this landscape, we uncover which brands are resonating most across Google Search, TikTok, and Instagram. 

Download The Brand That Won Wellness in 2025 to discover:

• The wellness brands gaining momentum across platforms
• What’s fueling their rise: ingredients, benefits, narratives, and cultural drivers
• Where emerging whitespace lies for brands looking to differentiate
• What today’s winners reveal about the future of wellness behavior

Dive in to see which brands are shaping the wellness landscape — and how your brand can stay ahead.