The Brands Winning The World Cup on TikTok

The World Cup is one of the few cultural moments with truly global reach, and the data shows which brands are turning that attention into organic momentum. The signal is in the mechanic: the brands breaking through aren't buying sponsorship slots, they're giving fans something to own, collect, build, or discover, then film and share. Spate's report draws on view and hashtag signals across TikTok to map who's breaking through and where the opportunity lies.

Read Spate's The Brands Winning the World Cup on TikTok report to discover:

• The brands and content mechanics commanding the most growth
• How collectibility outperforms logo placement during a tentpole moment
• The open field for non-food CPG in a conversation currently dominated by QSRs