The New Era of Oral Care: Key Trends, Ingredients & Brands Shaping 2026

Oral care is now competing for space in the beauty routine, and consumers are holding it to the same standard: ingredients that nourish, results they can see, and formulas gentle enough to use every day.

Spate’s 2026 Oral Care Report uncovers the products, benefits, ingredients, and brands gaining momentum in oral care. Using Spate’s Popularity Index across Google, TikTok, and Instagram, and layering in Reddit to capture how consumers talk about these products unprompted, the report reveals not just what’s growing, but what’s driving it.

Download Spate’s The New Era of Oral Care: Key Trends, Ingredients & Brands Shaping 2026 to discover:

• The top oral care trends gaining momentum across Google, TikTok, and Instagram, and what’s driving them
• The benefits and ingredients consumers are prioritizing, from whitening and gentle care to hydroxyapatite, xylitol, and hyaluronic acid
• The brands gaining momentum in oral care, and the consumer needs driving their growth
• Strategic insights for brands, retailers, and agencies looking to stay ahead of oral care demand