The US Suncare and Tanning Landscape for 2026

Discover Spate’s US Suncare and Tanning Landscape for 2026 Report, uncovering the signals reshaping sun care and tanning, no longer seasonal categories, but daily performance products judged by texture, tone accuracy, and routine compatibility.

This report analyzes quantitative growth across Google, TikTok, and Instagram to identify what is rising, stabilizing, or slowing. For the first time, it also incorporates Reddit insights to understand why. While search and social data reveal shifts in visibility and demand, Reddit conversations uncover the friction, skepticism, and unmet needs.

Sun care and tanning are entering a new phase as consumers rethink protection, glow, and year round routines across the category. This report highlights where consumer interest is accelerating, how behaviors differ across platforms, and where brand ownership is still forming.

Download The US Suncare and Tanning Landscape for 2026 Report to discover:

• The sun care and tanning trends gaining traction right now
• The brands capturing measurable consumer attention
• The claims shaping consumer interest
• What Reddit conversations reveal about product perception and unmet needs
• How to translate both data and dialogue into sharper strategy