Vices Reimagined: The Rise of Controlled Indulgence

Discover Spate & NIQ’s Vices Reimagined: The Rise of Controlled Indulgence
A forward-looking analysis of the cultural and commercial shifts redefining modern vices, powered by Spate’s consumer behavior data across Google Search, TikTok, and Instagram and NIQ’s retail sales and innovation insights. This report examines how interest in sober curiosity, THC, functional beverages, and nicotine alternatives is evolving — connecting digital attention with real-world purchasing behavior to reveal where sustained momentum is building.

By combining Spate’s proprietary Popularity Index with NIQ’s point-of-sale data, the report uncovers where consumer curiosity is translating into measurable category growth — from controlled intoxication to mood-enhancing rituals — and what these shifts signal for brands operating across beverage, wellness, and nicotine.

Download Vices Reimagined: The Rise of Controlled Indulgence to discover:

• Where and how vice categories are accelerating across search, social, and retail
• The consumer motivations driving interest in functional escapism and moderated indulgence
• The brands, ingredients, and formats converting digital buzz into tangible sales growth
• Strategic implications for beverage, nicotine, and wellness brands navigating the evolving vice landscape

Explore what’s redefining indulgence — and how cultural behavior and retail performance are converging to shape the future of modern vice.