What Google, TikTok, and Instagram Trends Reveal About the Future of Wellness Food

Re-Thinking Better-For-You Through the Eyes of Consumers

“Better-for-you” is being redefined. Consumers are moving away from rigid diet rules and toward food and beverages that fit seamlessly into everyday life — prioritizing protein, whole foods, functional benefits, and clear ingredient cues.In this report, we analyze Google Search, TikTok, and Instagram data to reveal how consumers are reshaping the wellness food landscape. From the rise of whole-food and high-protein diets to the explosion of functional beverages and snacks, this report uncovers what people are actively searching, viewing, and engaging with — and what that means for brands.

‍Download Re-Thinking Better-For-You Through the Eyes of Consumers to discover:

• How consumers are shifting from restrictive diets to balanced, lifestyle-driven wellness approaches
• The ingredients driving demand across wellness food and beverage, including protein, collagen, creatine, and berberine
• The formats gaining traction, from protein sodas and electrolyte drinks to rice snacks and functional snacks
• Where emerging opportunities exist as wellness becomes embedded into daily routines

Dive in to see how real consumer behavior is redefining better-for-you — and how brands can align with the future of wellness food.