Whitespace Opportunities in Skincare

The skincare space is becoming increasingly saturated, with new brands launching daily. However, despite an abundance of name brand products, consumers are still in pursuit of treatments and trends that aren’t yet owned by a brand.

By analyzing over 20 billion search signals, Spate has identified rising trends and products that consumers are searching for but don’t yet associate with a leading brand or product. From benzoyl peroxide face wash to honey lip balm, the trends included are wide open for innovation and strategic marketing. Brands should explore these trends to identify areas that they can own.

Download the Whitespace Opportunities in Skincare Report to discover the top trending skincare products with low to medium competition, and expert recommendations for beauty brands based on ingredients, concerns, and more.