2026 BEAUTY & WELLNESS PREDICTIONS:
THE TRENDS SET TO SHAPE THE YEAR AHEAD

Spate’s 2026 predictions highlight the next evolution of beauty and wellness, as consumers embrace system-driven routines built for everyday life. Skincare logic extends across categories, wellness reshapes expectations around performance, and subtle, low-commitment solutions define what’s next.

Explore this report to uncover the key trends set to shape 2026 across beauty and wellness alongside strategic recommendations.

beauty trends 2026 from tiktok, google and instagram

SKINCARE

Close-up of a face with glistening skin, glossy pink lips, and a dropper applying serum on the cheek.

TOP PREDICTED TRENDS

BY PREDICTED YoY GROWTH IN POPULARITY

Hover trends to see the time series

Lip serum trend

Collagen mask trend

under eye mask trends

LIP SERUM

+88.7%

COLLAGEN MASK

+52.9%

UNDER EYE MASK

+52.5%

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Source: Google, TikTok, Instagram US - from Dec 2024 to Nov 2025 vs. Dec 2023 to Nov 2024

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cream jar vector

HAIR

Person washing dark hair with soap foam under running water against a pink background.

Flat lay of a purple cosmetic bottle surrounded by whole and halved red onions, garlic cloves, and small purple flowers on a light purple background.

Close-up of a woman with glowing skin and purple shimmer applying a dropper serum near her temple, wearing purple earrings and a textured lavender top.

TOP PREDICTED TRENDS

BY PREDICTED YoY GROWTH IN POPULARITY

Hover trends to see the time series

Alt haircuts trend

Golden brown hair trend

Onion shampoo trends

ALT HAIRCUTS

+50.5%

GOLDEN BROWN HAIR

+48.7%

ONION SHAMPOO

+43.5%

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Source: Google, TikTok, Instagram US - from Dec 2024 to Nov 2025 vs. Dec 2023 to Nov 2024

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hairbrush vector

lamp vector

MAKEUP

make up 2026 trend predictions

Close-up of a person applying mascara to their upper eyelashes with a makeup brush against a pink background.

Close-up of a woman applying glossy pink lip gloss, wearing shimmering purple eyeshadow and glittering earrings against a purple background.

TOP PREDICTED TRENDS

BY PREDICTED YoY GROWTH IN POPULARITY

Hover trends to see the time series

Cluster eyelash extension trend

Eyebrow pen trend

Lip stain trend

CLUSTER EYELASH EXTENSION

+92.6%

EYEBROW PEN

+39.2%

LIP STAIN

+38.6%

Download the full report to uncover more trends

Source: Google, TikTok, Instagram US - from Dec 2024 to Nov 2025 vs. Dec 2023 to Nov 2024

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lipstick vector image

Blue megaphone with sound lines indicating volume or announcement.

BODY

Close-up of a hand with a dollop of light pink cream on the back, against a lavender background.

skincare predicted trends for 2026

skincare predicted trends for 2026

skincare predicted trends for 2026

Woman with glowing skin, pink eyeshadow, and a pink towel wrapped around her head holding a pink spray bottle against a purple background with floating bubbles.

TOP PREDICTED TRENDS

BY PREDICTED YoY GROWTH IN POPULARITY

Hover trends to see the time series

Dry feet trend

Kids deodorant trend

African net sponge trend

DRY FEET

+37.3%

KIDS DEODORANT

+35.2%

AFRICAN NET SPONGE

+34.2%

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Source: Google, TikTok, Instagram US - from Dec 2024 to Nov 2025 vs. Dec 2023 to Nov 2024

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Blue pump bottle with a teardrop shape embossed on the front.

FRAGRANCE

perfume trends & notes in 2026

Man with glossy skin holds a pink perfume bottle close to his face against a pink background.

2026 predicted trends report perfumes

Close-up of a stylish woman in a purple lace top and man in light pink jacket holding a purple perfume bottle.

TOP PREDICTED TRENDS

BY PREDICTED YoY GROWTH IN POPULARITY

Hover trends to see the time series

Oud perfume trend

unisex perfume trends

Gourmand fragrances trend

OUD PERFUME

+43.9%

UNISEX PERFUME

+37.8%

GOURMAND FRAGRANCES

+37.6%

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Source: Google, TikTok, Instagram US - from Dec 2024 to Nov 2025 vs. Dec 2023 to Nov 2024

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perfume bottle vector

lamp vector

SUPPLEMENTS & INGESTIBLES

supplement trends 2026

microscope

protein powder trends

supplement trends

TOP PREDICTED TRENDS

BY PREDICTED YoY GROWTH IN POPULARITY

Hover trends to see the time series

Clear protein trend

Inositol supplement trend

Shilajit gummies trends

CLEAR PROTEIN

+54.7%

INOSITOL SUPPLEMENT

+53.2%

SHILAJIT GUMMIES

+48.0%

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Source: Google, TikTok, Instagram US - from Dec 2024 to Nov 2025 vs. Dec 2023 to Nov 2024

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pills vector

Blue megaphone with sound lines indicating volume or announcement.

FUNCTIONAL FOOD
& BEVERAGE

herbal tea

snack trends

cbd drinks

ginger shot

TOP PREDICTED TRENDS

BY PREDICTED YoY GROWTH IN POPULARITY

Hover trends to see the time series

Thc drink trends

Immunity shot trend

Probiotic drink trend

THC DRINK

+58.5%

IMMUNITY SHOT

+35.6%

PROBIOTIC DRINK

+34.6%

Download the full report to uncover more trends

Source: Google, TikTok, Instagram US - from Dec 2024 to Nov 2025 vs. Dec 2023 to Nov 2024

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glass and fork vector

VOLATILE TRENDS

BY PREDICTED YoY GROWTH IN POPULARITY

Woman in a shiny pink shirt looking down as she applies a white adhesive bandage to her upper arm.

volatility graph with avg. monthly popularity, predicted YoY growth, etc.

MAGNESIUM FLAKES

+54.9%

SLEEP LOTION

+42.7%

GLP-1
PATCH

+33.9%

MAGNESIUM PATCH

+33.7%

Download the full report to uncover more trends

Source: Google, TikTok, Instagram US - from Dec 2024 to Nov 2025 vs. Dec 2023 to Nov 2024

Lightning vector

skincare trends prediction

For strategic recommendations, download the full report

3 stars vector image