Consumer Trend Intelligence for Creative & Brand Agencies
Any agency can pitch a big idea. The ones that win back it up with data.
Spate gives creative and brand agencies the consumer trend intelligence to walk into a client pitch with real demand data behind every idea, across beauty, personal care, wellness, and food & beverage. When another agency is chasing the same account with a hunch, you're the one with proof, and proof is what wins the pitch and keeps the client from taking the next one. It reads consumer data across Google, TikTok, Instagram, and Reddit, so the emerging trends and consumer trends you bring to a client are grounded in behavior. These are the kind of insights that win new business and keep the clients you already have.
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Creative, brand, and media agencies serving beauty, personal care, wellness, and food & beverage clients use Spate to win new business, strengthen pitches, and keep the clients they've already won.
Built for How Agency Teams Actually Work
Emerging Trends for Pitches & Briefs
A pitch lands harder when the idea comes with proof. Spate gives you the consumer trends and demand data to build a pitch or a creative brief on real momentum, so a client sees a strategy grounded in where their category is heading, not just a nice concept. It's how agencies discover the trends worth building a campaign around, across every channel, and shape customer experiences that move sales.
Track Market Shifts & Client Category Benchmarking
Your clients will love to know how they stack up. Spate lets you benchmark a client against their competitors and track how the whole category is moving, so you can walk in with the competitive edge already mapped out: what's gaining traction, where the gaps are, and who's setting the pace.
Campaign Concept Validation
Selling a bold concept is easier when you can show it's not a guess, especially when the agency across the table is selling the same client on their own version of it. Spate lets you check a campaign concept against real consumer demand and whether interest in the space is genuinely building, so you pitch ideas with data behind them instead of crossing your fingers.
Client-Ready Reporting & Exports
Agency time is billable, so reducing manual research and reporting matters. Spate provides interactive visualizations, exportable data, and AI-generated insights that can support client presentations and reports, helping teams move from trend discovery to presentation-ready insights faster.
What Agency Teams Say
Creative and brand agencies need more than creative instincts and traditional market research. Spate combines Google Trends-level search demand with signals across social media and Reddit into one consumer intelligence platform, built specifically for beauty, personal care, wellness, and food & beverage rather than adapted from a general-purpose analytics tool. And you won't need weeks to get comfortable with it.
Built for Beauty, Personal care, Wellness and Food & Beverage
Beauty Trends
Skincare, makeup, haircare, fragrance, and nail trends, tracked to help agencies bring clients trends before they peak.
Personal care
Oral care, bath and body, and grooming, covering both emerging ingredients and the broader shifts around them.
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Wellness Trends
Nutrition, supplements, fitness, and functional health trends, from ingredient-level movement to category-wide demand.
Food & Beverage
Functional drinks, snacking, and better-for-you formats, tracked with the same signal stack agencies rely on for client work.
FAQ
Spate answers the consumer goods industry’s biggest questions:
It's a tool that gives agencies real consumer demand data to bring to client work, reading what people are searching for and talking about across search, social, and community platforms. Spate does this for beauty, personal care, wellness, and food & beverage, so your pitches and strategies rest on where a client's market is heading.
Spate shows you which trends have real momentum in a client's category, so a new-business pitch or a creative brief comes with proof a client can see: the kind of evidence that separates the agency that wins the account from the one that came close.
Yes. Spate's charts and data go straight into client decks and reports, so the trends you surface are presentation-ready without an analyst rebuilding them by hand. The Report Builder makes this even faster: pick the topics you want to cover, and it auto-generates the slides for you, so what used to take an afternoon of copying charts into a deck takes minutes
Spate lets you check a campaign concept against real consumer demand, whether interest in the theme is climbing or fading, so you can pitch a client an idea backed by actual behavior rather than a gut call that might not land.
Yes, Spate covers beauty, personal care, wellness, and food & beverage, so an agency serving clients across categories works from one platform instead of stitching together separate tools.
A market research report is a snapshot, accurate the day it was published, dated soon after. Spate is live consumer data, refreshed weekly, tracking where demand is heading rather than where it was. It's built on proprietary data across Google, TikTok, Instagram, and Reddit, not a static study from a research company.
Yes. Spate's enterprise setup lets multiple team members work across different clients and categories, so strategists, creatives, and account teams can all pull the trends relevant to the accounts they're on.
Spate refreshes TikTok and Instagram data weekly and search data monthly, so you're always working from recent behavior. For agencies tracking a client's category over time, that monthly trend view is useful for spotting the bigger shifts, while the weekly social data catches fast-moving moments as they build.
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