PR Trend Intelligence Software Built for PR & Communications Teams
The best story is the one you pitch before it's a story.
Most trends are already crowded by the time they're in the headlines. Every communication team in the category is chasing the same story. Spate helps PR & communications teams across beauty, wellness, personal care, and food & beverage catch a narrative earlier than that, while it's still forming, by reading signals across Google, TikTok, Instagram, and Reddit. You get ahead of the story instead of reacting to it.
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PR and communication teams at leading beauty, wellness, personal care, and food & beverage brands use Spate to get ahead of the industry buzz. They shape brand narrative and positioning, pitch proactive stories, and make data-driven decisions about which conversations are worth getting into.
Built for How PR & Communications Teams Actually Work
Track Brand & Competitor Sentiment
A headline tells you what happened. How people actually feel about it is a separate question, and often the more important one. Spate's sentiment analysis reads how consumers are responding to your brand and your competitors, so you can gauge the mood around a story before you decide how to speak into it.
Spot the Narratives Shaping Your Category
Every category has a story forming under the surface before it breaks. Spate maps the narratives building across search and social and handles the tracking for you, so your team can see which themes are gaining traction, measure their performance, and shape a communications strategy while there's still room to own the point of view.
Validate Story Angles with Real Consumer Data
A pitch lands better with something real behind it. Spate lets you check a story angle against actual consumer demand, whether interest in a theme is climbing or fading, so your team can make smarter, data-driven decisions about which narratives are worth chasing.
Catch Media-Worthy Moments Early
Spate's Alerts do the watching for you. You get a weekly or monthly digest of the emerging trends relevant to your brand and category, so your team catches a media-worthy moment while it's still building, not after a competitor has already pitched it.
What Communication Teams Say
Communication teams need more than media monitoring or social listening. Spate combines Google Trends-level search demand with signals across social media and Reddit into one consumer intelligence platform, built specifically for beauty, personal care, wellness, and food & beverage rather than adapted from a general-purpose analytics tool. And you won't need weeks to get comfortable with it.
Built for Beauty, Personal care, Wellness, Culture and Food & Beverage
Beauty Trends
Skincare, makeup, haircare, fragrance, nails, tracked to help communication teams spot the stories shaping these categories before they break.
Personal care
Oral care, bath and body, and grooming, covering both emerging ingredients and the broader shifts around them.
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Wellness Trends
Nutrition, supplements, fitness, and functional health trends, covering both emerging ingredients and the broader narratives forming around them.
Food & Beverage
Functional drinks, snacking, better-for-you formats, tracked with the same signal stack communication teams rely on for proactive storytelling.
FAQ
Spate answers the consumer goods industry’s biggest questions:
It's a tool that helps communications teams spot the trends and narratives shaping their category before they hit mainstream coverage by reading consumer signals across search, social, and community data. Spate does this across beauty, wellness, personal care, and food & beverage, turning those signals into the strategic decision-making behind proactive storytelling, so PR teams can pitch ahead of the news instead of reacting to it, and strengthen brand positioning in the process.
Spate's sentiment analysis shows how consumers are responding to your brand and competitor brands across social and search, so communication teams can read the mood around a topic and shape messaging that meets it.
Yes. Spate surfaces emerging trends while they're still building, before they've peaked in coverage. That head start is the whole point; it's the difference between pitching a story first and pitching it after three other brands already did.
Media monitoring tools and social listening tell you what's already been said, such as mentions, coverage, and reactions that have already happened. Spate looks the other direction. It surfaces what's about to matter, the trends and narratives building before they're news, so your team can get ahead of a story rather than tracking one that's already broken.
Spate reads consumer signals across TikTok, Instagram, and Reddit, giving communication teams a cross-platform analytics platform to identify and measure how a narrative and the sentiment around it are developing.Spate identifies and measures how a narrative, and the sentiment around it, is developing by reading how people post and engage across TikTok, Instagram, and Reddit. This gives comms teams a cross-platform read on how consumers are responding to a story as it builds.
Yes, communications teams use Spate to map the narratives forming in their category and manage the reporting around which themes are gaining traction, so they can shape a proactive point of view efficiently rather than responding after a story breaks. Staying ahead of the industry conversation is essential, and it's easier when you can create a point of view from data rather than react to coverage that's already out there.
Yes. Spate gives PR professionals real consumer demand data behind a trend, plus tools like the AI Assistant and Report Builder that help you shape the output into the actionable insights that matter.
Spate refreshes TikTok and Instagram data weekly and Google search data monthly, so the trends you're working from reflect recent consumer behavior in a unified platform.
Spate covers beauty, wellness, personal care, culture and food & beverage categories that all run on the same cross-platform approach.
Yes. Spate's Alerts deliver a weekly or monthly digest of the emerging trends relevant to your brand and category, so your team catches the ones worth acting on without manual research. Note that Alerts surface trending signals in your space, not individual brand mentions.
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