Consumer Trend Data for Sales Teams Who Pitch with Data
A pitch built on opinion is easy to argue with. One built on data isn't.
Spate is the consumer trend data platform for sales teams who need to walk into a buyer meeting with real consumer demand behind every claim, across beauty, personal care, wellness, and food & beverage categories. It reads what shoppers are actually searching for and talking about across Google, TikTok, Instagram, and Reddit, so your pitch rests on where the market is heading, not where you hope it is.
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Sales teams at leading beauty, personal care, wellness, and food & beverage brands use Spate as a sales enablement platform, backing pitches with consumer demand data and walking into buyer meetings with a real competitive advantage.
Features That Help Sales Teams Close More Deals
Consumer Trend Analysis
A buyer has heard every 'this is the next big thing' pitch before. Spate's consumer trend analysis maps how consumers move toward a purchase, the searches, posts, and conversations happening across Google, TikTok, Instagram, and Reddit before they buy, so you can walk in with data-driven insights instead of a claim they've heard a dozen times.
Competitor Analysis
Every buyer is asking the same thing: why your brand and not the one they already carry. Spate lets you benchmark your brand against competitors and show exactly where you're gaining ground, so the comparison is on the table before the buyer even asks.
Whitespace Opportunity Analysis
The strongest pitch isn't "we're like the leader." It's "here's demand nobody's serving yet." Spate's whitespace analysis surfaces the gaps where consumers are searching for something the market hasn't answered, so you can pitch a real opportunity instead of a crowded category.
Market Growth Insights
Buyers back categories that are moving. Spate shows whether a category or trend is growing or cooling across beauty, personal care, wellness, and food & beverage, so you can size the opportunity and make the case that the timing is right.
Why Sales Teams Choose Spate
Sales teams need more than a compelling pitch—they need data that makes the opportunity clear. Spate combines Google Trends-level search demand with signals across social media and Reddit into one consumer intelligence platform, built specifically for beauty, personal care, wellness, and food & beverage rather than adapted from a general-purpose analytics tool. And you won't need weeks to get comfortable with it.
Built for Beauty, Personal care, Wellness and Food & Beverage
Beauty Trends
Skincare, makeup, haircare, fragrance, nails —tracked across the beauty market to help sales teams pitch brands and categories with real demand behind them.
Personal care
Oral care, bath and body, and grooming, covering both emerging ingredients and the broader shifts around them.
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Wellness Trends
Nutrition, supplements, fitness, and functional health trends, covering both emerging ingredients and the natural and organic products gaining interest.
Food & Beverage
Functional drinks, snacking, better-for-you formats, tracked with the same signal stack sales teams rely on to back a pitch.
FAQ
Spate answers the consumer goods industry’s biggest questions:
It's a tool that gives sales teams real consumer demand data to back a pitch, reading what shoppers are searching for and talking about across search, social, and community platforms. Spate does this for brands across beauty, personal care, wellness, and food & beverage, so your sales enablement, and the revenue growth behind it, rests on where the market is actually heading, even in emerging markets.
Spate's data is ready to use in a presentation straight away. It shows you the demand behind a trend, whether interest is growing and how quickly, so your pitch deck can show a buyer real momentum instead of a claim they just have to trust.
Yes. You can benchmark your brand against competitors and see where you're gaining ground and where the category's gaps are, so you walk into the meeting already knowing the comparison a buyer is going to make.
No, and it's not meant to. Your sales data and sales reports tell you what already sold in your accounts and your brick- and- mortar stores. Spate works the other way around: it shows you consumer demand that's building before it reaches the register, what shoppers are searching for and talking about across beauty, personal care, wellness, and food & beverage. Sales teams use the two together: your sales reports prove what's worked, and Spate's demand data makes the case for what's about to.
Spate's whitespace analysis looks for where consumers are searching for something the market hasn't answered yet, low competition, and real demand. This is the strongest thing you can put in front of a buyer: an opportunity nobody's serving, not another entry in a crowded category.
Yes. Our Report Builder, available through the AI Assistant, pulls dashboard trends straight into a PowerPoint you can export, so your case for a listing goes into a buyer or retailer presentation ready to show.
Spate refreshes TikTok and Instagram data weekly and search data monthly, so the numbers in your pitch reflect recent consumer behavior rather than a report that's a season out of date.
All four. Beauty, wellness, personal care, and food & beverage all run on the same cross-platform approach.
Yes. Spate's Alerts deliver a weekly or monthly digest of the emerging trends in your category, so your team catches a shift worth pitching without manual research. Note that alerts track category and trend movement, not individual competitor mentions.
A market research report is a snapshot, accurate the day it was published, dated the week after. Spate is live consumer data, updated weekly, tracking where demand is heading across the global beauty, personal care, wellness, and food & beverage market rather than where it was when someone wrote the report.
Yes. Sales teams can pull Spate's charts and data straight into a pitch deck, so the consumer demand behind your pitch is presentation-ready, not something you have to rebuild by hand.
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