2026 Fragrance Report: Key Trends, Brands, and Scents

Discover Spate 2026 Fragrance Report, and uncover insights into emerging fragrance formats, evolving scent preferences, and the brand moves driving consumer attention across Google, TikTok, and Instagram. With trend spotlights and brand highlights throughout, the report captures what consumers are searching, sharing, and talking about — from rising gourmand profiles to new scent directions and the brands leading the conversation.

Spate’s 2026 Fragrance Report uncovers the trends and fragrance signals defining the year ahead, and what they mean for brands and agencies today.

Download Spate’s 2026 Fragrance Report to discover:

• Insights into the top fragrance trends gaining traction across search and social
• The scent families, notes, and profiles driving consumer interest
• The brands capturing attention across Google, TikTok, and Instagram
• Spate takeaways and strategic insights for fragrance growth