2025 Year In Review & Brands That Won Beauty

Spate’s 2025 Year In Review & Brands That Won Beauty Report offers a clear evaluation of the predictions we made heading into 2025 and how they performed as the year unfolded. This report brings together insights from Google Search to reveal which trends continued to build momentum, and the brands that won beauty based on the Spate Popularity Index.

​Download Spate’s 2025 Year In Review & Brands That Won Beauty to discover:

• ​Which predicted trends continue to grow across skincare, hair, makeup, fragrance, and bath & body categories
• The top beauty brands of 2025 based on the Spate Popularity Index & their drivers of success
• Key signals shaping consumer interest across the beauty landscape