Stay Ahead of Social Trends Before They Go Viral
By the time a trend is all over your feed, you're already late to it.
Spate gives social teams TikTok and Instagram trend intelligence early, while a trend is still building, so you can create content around it before the feed gets saturated. It reads what's actually moving across TikTok, Instagram, and Reddit, for brands across beauty, personal care, wellness, and food & beverage.
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Social media teams at leading beauty, wellness, personal care, and food & beverage brands use Spate to spot emerging trends before they peak. They use consumer behavior data to inform content strategies, identify conversations worth joining, and create content that reflects where consumer interest is heading, not just what performed well yesterday.
Turn Emerging Trends Into Winning Social Strategies
Discover TikTok Trends Early
Spate surfaces what's starting to move on TikTok and Instagram before it's everywhere, so your team can jump on a trend while there's still room to stand out, not once every competitor's already posted their version.
Find the Creators Driving a Trend
Spate's Top Social Content shows you the creators and posts actually driving a conversation, the top user-generated content, and the voices shaping a trend as it builds. It's how you see who's worth watching and align your content or creator strategy with where a trend is heading, rather than guessing.
Build Better Content Strategies
Spate lets you check an idea against real consumer demand and historical data, whether interest is climbing and how fast, so what you plan reflects what your target audience is actually into right now. The result is higher-quality content decisions, backed by detailed insights instead of a hunch.
Monitor Category Movements
Spate tracks how a whole category is moving across beauty, personal care, wellness, and food & beverage. It shows what's heating up and what's cooling, using performance metrics like engagement rate and trending content, so your team sees the bigger shifts coming, not just individual viral moments. It's the kind of read enterprise brands rely on to stay ahead of a category.
What Social Teams Say
Step 1 — DiscoverFind emerging trends before they go mainstream, while there's still a first-mover advantage in them.
Step 2 — AnalyzeUnderstand why people are engaging: the terms they're using, the creators driving it, how sentiment is shaping up.
Step 3 — ActivateTurn that read into social content and campaigns that land while the trend is still on the way up.
Built for Beauty, Personal care, Wellness, Culture and Food & Beverage
Beauty Trends
Skincare, makeup, haircare, fragrance, and nail trends, tracked to help social teams jump on what's building before the feed is saturated.
Personal care
Oral care, bath and body, and grooming, covering emerging ingredients and the broader shifts around them.
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Wellness Trends
Nutrition, supplements, fitness, and functional health trends, from ingredient-level movement to category-wide demand.
Food & Beverage
Functional drinks, snacking, and better-for-you formats, tracked with the same signal stack social teams rely on for content planning.
FAQ
Spate answers the consumer goods industry’s biggest questions:
It's a tool that catches trends on social while they're still building. It reads consumer signals across TikTok, Instagram, and Reddit to spot what's gaining momentum early. Spate does this for beauty, personal care, wellness, and food & beverage, so social teams can get content out around a trend before it's everywhere, not once the moment's passed.
Spate's TikTok data tracks which trends are growing fastest, week-over-week, month-over-month, and year-over-year, so you can see which ones are gaining real traction before they're everywhere. Catch the growth curve early enough, and you're posting while there's still room to stand out.
Native analytics tell you what already happened; so does social listening. Spate tracks the whole arc: what's growing, what's peaking, what's already gone viral, and what's starting to fade, so you can see exactly where a trend sits before you post into it. The advantage isn't that Spate stops at "before it peaks," it's catching it early enough to matter. And it's not just what's trending, it's why: trending topics, top-performing content, the creators actually driving it, across beauty, personal care, wellness, and food & beverage.
Yes. Spate tracks TikTok trends (alongside Instagram and Reddit), showing what's trending, the top-performing posts, the creators behind them, and engagement and sentiment across the social platforms. TikTok and Instagram data refreshes weekly.
Beauty, personal care, wellness, culture and food & beverage, tracked at both the ingredient and category level.
Not exactly. The right influencer marketing platform is built to discover influencers, manage brand partnerships, and run beauty influencer campaigns end to end. Spate does something different: it shows you the creators driving a trend, both the established voices shaping the conversation and the emerging ones just starting to gain traction, so you can see who's worth watching and align your creator strategy with where a trend is heading, before everyone else has already signed the obvious names. It's the trend intelligence that informs influencer decisions.
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