​Spate’s latest report offers a comprehensive look at what’s happening in the supplement space right now, highlighting the ingredients, concerns, and brands capturing consumer attention across Google Search and TikTok. Powered by Spate’s proprietary Popularity Index, this report helps brands understand the current supplement landscape while also uncovering early signals of what’s gaining momentum.

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Download the 2025 Supplement Trends Report to Discover:

• Insights into leading supplement trends powered by the Popularity Index, which combines Google Search and TikTok data

• The top wellness concerns driving consumer demand, including gut health, sleep, stress, and hormonal balance

• How these trends create new opportunities across product development, brand positioning, marketing, and content strategy

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