2026 CPG Brands Report: Today's Most Popular CPG Brands and the Themes Shaping Their Success

Spate's 2026 CPG Brands Report uncovers the shifts shaping which brands consumers want to see on shelves this holiday season, spanning beauty, wellness, food & beverage, and culture. Using Spate's Popularity Index, which combines data from Google, TikTok, and Instagram, we identified the 100 brands showing the strongest year-over-year growth, then surfaced six emerging themes behind that growth, from nostalgic comfort brands making a comeback to at-home beauty routines replacing the salon chair.

This report gives retailers, brands, and agencies a strategic lens on where consumer demand is heading before holiday decisions are locked in.

Download Spate's 2026 CPG Brands Report: Today's Most Popular CPG Brands and the Themes Shaping Their Success to discover:

• The six themes driving momentum for CPG brands this holiday season
• Brand spotlights with cross-platform data on what's fueling demand
• The behaviors behind the growth, from nostalgia to at-home optimization

Want the full Top 100 Growing CPG Brands list? Book a meeting with a Spate expert.