2026 Makeup Report: The Trends & Brands to Watch

Spate's 2026 Makeup Report tracks the face, lip, and eye trends and brands gaining the most popularity across Google, TikTok, and Instagram, and unpacks what's driving each one, from the formats and claims consumers search for to the brands earning their attention. Muted, cool-toned shades are gaining ground on classic pinks and reds, while stamps, glueless lashes and multitasking tints are making expert technique optional.

Download Spate's 2026 Makeup Report: The Trends & Brands to Watch to explore:

• The top and fastest-growing face, lip and eye trends
• The brands gaining the most momentum in each category
• The benefits, concerns, and formats shaping consumer demand
• Spate's POV and recommendations