Beauty Pulse 2026: Mapping Beauty By Category And Market

Map where beauty is growing — and where it isn't — in 2026.

Category size and momentum are no longer the same map. The beauty landscape is splitting, and where consumers are paying attention depends as much on the category as it does on the platform.

Spate's Beauty Pulse 2026 report tracks the global beauty market across five categories, five markets, and three platforms to reveal where consumer interest is building, where it's softening, and what the next 12 months are predicted to hold. By analyzing cross-platform behavioral signals across Google Search, TikTok, and Instagram, the report goes beyond surface-level trends to show the structural shifts reshaping the market — by category, by region, and by platform.

Download Spate's Beauty Pulse 2026: Mapping Beauty by Category and Market to discover:

• Which categories are gaining momentum globally and which are at risk
• How platform behavior differs by category, and what that means for where to invest
• Predicted growth and decline by category and market for the next 12 months