Blurring Wellness Boundaries: When Supplements Meet Food & Beverage

Discover how supplements and functional foods are converging to reshape consumer discovery and drive growth. This exclusive report, Blurring Wellness Boundaries: When Supplements Meet Food & Beverage, from Spate and NIQ blends cultural and retail data to reveal how emerging consumer needs and attributes, from energy and sleep to beauty and gut health, are influencing demand across categories.

Download the report to learn: 

• Which attributes are driving consumer interest in functional benefits, including energy, sleep, beauty, and gut health.
• How once-niche ingredients are crossing over from vitamins and supplements into mainstream food and beverage.
• How functional formats are evolving, from snacks to drinks, to meet growing consumer demand.
• Why platforms like TikTok Shop and Amazon are becoming critical wellness battlegrounds and how brands can win in this new digital landscape.
• How cultural buzz and creator-driven influence translate into measurable product momentum.

Packed with insights on attributes, cultural momentum, and new product launches, this report will help you navigate and capitalize on the future of food, beverage, and wellness. Perfect for teams innovating in supplements, snacks, beverages, or any category shaped by functional benefits.