Global Beauty Insights: What's Trending & What's Ahead?

Spate highlights the key trends driving momentum in the global beauty market—powered by the Popularity Index. Fragrance and hair care are leading the surge. Evolving preferences open up valuable opportunities for brands ready to innovate.

Perfume trends are especially on the rise, with strong predicted growth ahead. While Asian beauty influences like Korean skincare and collagen masks remain staples, newer trends—such as mini perfumes and hair powder—are gaining fast traction.

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Download the Global Beauty Insights Report to discover:

The fastest-growing beauty trends in fragrance, hair care, skincare, and makeup
Emerging products capturing consumer interest
Innovation opportunities across categories
How the Pop Index reveals what’s gaining momentum

Key Trends Highlighted in the Report

Fragrance and Hair Care Trends

The report highlights trends within fragrance and hair care, including products gaining traction such as perfumes and hair-related formats identified through search & social data.

Skincare Trends

Skincare remains a key category, with specific products and topics gaining consumer interest, as reflected in search & social behavior.

Data-Driven Trend Identification

Using the Popularity Index, Spate identifies trends based on:

Changes in consumer search interest
Relative popularity of products and topics
Growth over time

Explore how to uncover opportunities:

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