New Wave of K-Beauty Webinar Report

South Korea doesn't follow beauty trends; it sets them. And the earliest signal isn't on social media. It's in Naver, the search platform South Koreans turn to when they're not performing for an audience, just figuring out what they actually want to buy.

This report decodes that signal. Spate and BEAUTYSTREAMS analyzed Naver search behavior to surface what's rising in Korean skincare, makeup, and treatments before it hits the rest of the world.

The stakes are real: South Korea's beauty market is worth $25 billion, the 5th largest globally and #1 in per capita spend ($493/year per person). Its cosmetics exports hit $9.35 billion in 2024. And what Korean early adopters search for today has a track record of becoming everyone else's trend tomorrow.

The data behind it: Spate's platform reads over 1T search signals and 515M TikTok videos globally, using unsupervised machine learning to catch trend clusters as they form, not after they've already peaked.

Download the Report to Discover:

• The top trending skincare, makeup, and face service trends rising in Korea right now
• Exclusive insights from BEAUTYSTREAMS on the cultural context behind each trend
• BEAUTYSTREAMS' Trend Funnel™ Methodology and their 2025–2028 beauty movement forecast
• Spate's POV on turning Naver signal into brand strategy, before your competitors do

Straight from Yarden Horwitz, Co-Founder & President of Spate, and Eleonora Mazzilli, Trend Localization & Business Development Director for North America at BEAUTYSTREAMS.

Want more? Book your free trial today.

FAQs

What are the biggest K-Beauty trends for 2025?

Spate and BEAUTYSTREAMS' K-Beauty trends 2025 report identifies the top rising skincare, makeup, and face service trends in South Korea, based on Naver search behavior. Download it for the full breakdown.

Why use Naver search data for K-Beauty trend forecasting?

Naver is the go-to search platform for South Korean consumers, and search is a "digital truth serum"; it shows real intent, not just aspiration. That makes it a stronger foundation for beauty trend forecasting than social media alone.

How big is the South Korean beauty market?

$25 billion — the 5th largest beauty market globally and #1 in per capita spending.

What's included in this beauty industry report?

Skincare, makeup, and face service trends rising in South Korea, BEAUTYSTREAMS' cultural context and POV, and their Trend Funnel™ Methodology with a 2025–2028 beauty movement forecast.

Who's behind this consumer trend report?

Spate, the AI-powered trend forecasting platform, and BEAUTYSTREAMS, with insights from Yarden Horwitz (Co-Founder & President, Spate) and Eleonora Mazzilli (Trend Localization & Business Development Director for North America, BEAUTYSTREAMS).