Decoding Beauty Trends & Platform Dynamics on Google, TikTok & Instagram

Explore the trend life cycle across three major platforms with new insights from Spate’s Popularity Index. Our proprietary approach integrates data from Google Search, TikTok, and Instagram — adjusted for platform-specific growth — to give brands a comprehensive view of today’s beauty consumer.​​

Download the Report to Discover:​

• The state of skincare, makeup, hair care, and fragrance—what’s thriving and what’s fading
• Key differences in consumer behavior across Instagram, Google Search, and TikTok
• How to balance short-term hype with long-term demand
• Strategies to better align with today’s evolving beauty consumer​

Want more? Book your free trial today.