Explore the trend life cycle across three major platforms with new insights from Spate’s Popularity Index. Our proprietary approach integrates data from Google Search, TikTok, and Instagram—adjusted for platform-specific growth—to give brands a comprehensive view of today’s beauty consumer.​​

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Download the Report to Discover:

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• The state of skincare, makeup, hair care, and fragrance—what’s thriving and what’s fading

• Key differences in consumer behavior across Instagram, Google Search, and TikTok

• How to balance short-term hype with long-term demand

• Strategies to better align with today’s evolving beauty consumer​

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Want more? Book your free trial today.