The Fiber Opportunity: Is Fiber The New Protein?

Discover Spate’s Fiber Opportunity Report: Is Fiber the New Protein?
A forward-looking analysis of fiber’s growing role in wellness, powered by consumer behavior across Google Search, TikTok, and Instagram. This report examines how consumer interest in fiber is evolving, where momentum is accelerating, and which formats and need states are shaping the next phase of the category.

Using Spate’s proprietary Popularity Index, the report uncovers where attention is building across search and social — from education-led discovery to emerging product formats — and what these shifts signal for brands navigating digestion and gut health.

Download The Fiber Opportunity: Is Fiber the New Protein? to discover:

• Where and how fiber demand is accelerating across platforms
• The consumer needs and concerns organizing interest in fiber
• Fast-rising formats shaping fiber innovation
• Strategic implications for brands in wellness and functional nutrition

Explore what’s driving fiber’s momentum — and what it could mean for what comes next.

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