What's Brewing in 2026: Consumer Signals Reshaping Coffee and Tea

Discover the coffee and tea trends shaping consumer demand in 2026. Coffee and tea remain two of the most searched, watched, and reinvented categories in food and beverage, but what's driving that engagement is shifting. Consumers aren't settling for the drink as-is, they're searching for how to make it, where to find it, and which brands are shaping the format next. From Vietnamese coffee to cereal milk latte, the fastest-growing trends are being built at the intersection of nostalgia, flavor specificity, and shareability.

Spate's What's Brewing in 2026 report uncovers the coffee and tea trends, ingredients, and brands gaining the most momentum right now in the US. By analyzing cross-platform behavioral signals across Google, TikTok, and Instagram, the report reveals not just how big these trends are, but the deeper forces fueling their growth. From dessert-inspired lattes reimagining childhood flavors, to functional ingredients like ginseng and hibiscus finding their way into everyday drinks, this report equips brands with the insights needed to shape menus, and get ahead of what consumers will be searching for next.

Download Spate's What's Brewing in 2026: Consumer Signals Reshaping Coffee & Tea to discover:

• The top coffee and tea trends driving the most significant growth in 2026.
• The brands driving interest in the category.
• Strategic implications for brands and retailers looking to stay ahead of demand.