With over 6 million searches a month, supplements and vitamins experienced steady growth in search volume during 2020. From consumers using products to ward off coronavirus to an increased interest in gut health with prebiotic and probiotic options, Americans spent last year seeking out supplements to achieve their health and wellness goals. 


As the pandemic continues, and a year of self-care becomes two, this heightened interest in supplements and vitamins will likely continue. With the start of the new year, use these search insights to understand consumer needs and help them feel their best during these stressful times.


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