2025 Culture Report

Spate’s latest Culture Report uncovers five cultural themes across pop culture, beauty, and food. These themes highlight the ways consumers are navigating identity, community, and aspiration — and what that means for CPG brands and agencies today.

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Powered by Spate’s proprietary data and insights, this report connects the dots between cultural signals and consumer demand, giving brands a clearer view of what’s next.

Alongside the data, we’ve included quotes from leading media outlets and cultural commentators to show how these themes are surfacing in the broader conversation.

​Download Spate’s 2025 Culture Report: Key Themes That Are Shaping Consumer Demand to Discover:

• Five cultural themes transforming consumer behavior across categories and their associated trends
• How cultural shifts show up in beauty, food, and pop culture trends
• Brands that are capitalizing on these key trends
• Spate takeaways to help CPG brands and agencies act on cultural momentum

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