2026 Global Culture Shifts Report

Culture is constantly evolving — shifting across borders as values, identities, and aspirations transform worldwide. For brands, understanding how these cultural shifts translate into consumer behavior is essential to staying relevant.

Spate’s latest report explores the global cultural themes shaping consumer demand across Google Search, TikTok, and Instagram. By examining signals across beauty, wellness, and pop culture, this report reveals how cultural movements are influencing purchasing behavior and redefining what consumers expect from brands.

Download Spate 2026 Global Culture Shifts Report: Key Themes & Trends to discover:

• Six global cultural themes reshaping consumer behavior
• How these shifts are influencing beauty, wellness, and pop culture
• Brands capitalizing on emerging cultural movements across markets
• Strategic insights for CPG brands and agencies navigating cultural change